Wednesday, May 10, 2017


While now just at fashion shows, such as London Fashion Week, FIRE, a temporary color changing hair dye that reacts to the heat and cold, may be hitting the market soon and may be the next big fashion trend.

The this "Magic" hair dye was created by chemist, fashion designer Lauren Bowker at "The Unseen" after watching the scene in the 1990's movie "The Craft" where Robin Tunney's character pulls a "glamour" magic trick and turns from brunette to bond them back by running her fingers through her hair.

She and her team have created 7 different semi-permanent hair dyes.  For example, there is one changes from black -orange-crimson red when the user's body temperature rises. Also one that changes from white-blond to ice blue if you go out and the temperature is below 60 degrees Fahrenheit.    Another change from silver-pastel pink or from red-green-blue based on various temperatures.

The company, The Unseen, is working on perfecting the formulas and partnering with hair care companies to bring their product to the market.

Source: Oddity Central

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